In the competitive world of real estate, sellers are often more inclined to search for top agents online compared to buyers. To increase your listings and stand out in a crowded marketplace, having a solid SEO strategy is crucial. This guide will walk you through six key SEO placements to enhance your visibility and attract potential sellers.
Why SEO Matters for Real Estate
Sellers are more likely to look up real estate agents online than buyers, making SEO (Search Engine Optimization) and SEM (Search Engine Marketing) vital tools for getting discovered.
This article explores six essential online placements where you should establish your presence to capture the attention of prospective sellers.
1. Optimize Your Google Business Profile
Local Directories like Google Business Profile are critical for local SEO. When potential sellers search for real estate services, they often use Google Maps or Google Search, where your business can appear in a “map pack” featuring the top local listings. To improve your ranking:
- Focus on Reviews: Encourage satisfied seller clients to leave positive reviews. These reviews help Google understand your business’s relevance and can improve your ranking in the map pack.
- Update Regularly: Ensure your profile is complete and current. Include accurate contact information, business hours, and a compelling business description.
While Bing Places for Business is less critical than Google, it’s still worth optimizing. Reviews on platforms like Facebook can help enhance your Bing profile, as Bing often pulls review data from Facebook.
2. Leverage Search Portals
Top Search Portals such as Zillow, Realtor.com, Redfin, and Trulia are powerful tools for gaining visibility. These platforms allow you to create profiles showcasing reviews, transaction history, and other credentials.
- Maintain Up-to-Date Profiles: Regularly update your profile with recent reviews and accolades.
- Optimize Content: Ensure your profile is complete and appealing to potential sellers. Your presence on these platforms can often lead to valuable, unsolicited leads.
3. Utilize Google Local Services Ads
Google Local Services Ads are a paid SEM strategy but can be highly effective. These ads appear at the top of Google search results for queries like “best realtors in [Your City].”
- Set Up Ads Properly: Follow Google’s process for creating Local Services Ads, including undergoing a background check.
- Respond Promptly: Answer calls and messages quickly. Google tracks response times and customer service, impacting your ad ranking.
- Get on a Review Rhythm: Regular reviews on your Google Business Profile can boost your Local Services Ads ranking.
4. Maximize Social Media Presence
Social Media platforms like Facebook, Instagram, TikTok, and YouTube are where many sellers start their search.
- Optimize Profiles: Ensure your social media profiles are professional and compelling.
- Use Location Tags: Add location tags to your posts to help local sellers find you.
- Engage with Content: Create content relevant to potential sellers and use local hashtags to improve visibility.
5. Explore Agent Referral Sites
Agent Referral Sites like FastExpert, Agent Pronto, and HomeLight can provide additional visibility. Although some require a membership fee, they can be a valuable source of leads.
- Keep Profiles Updated: Ensure your profiles on these sites are current and engaging.
- Monitor Ads: Check which sites are bidding on key search terms and ensure your profiles are well-optimized to compete effectively.
6. Manage Review Sites
Review Sites such as Yelp and Facebook are important for building trust with potential sellers. Sellers often read reviews before making a decision.
- Encourage Reviews: Actively request reviews from past clients on various platforms.
- Monitor and Respond: Engage with reviews and address any issues to maintain a positive reputation.
Conclusion: Take Action
SEO is more than just a blog or a one-time task; it’s a continuous effort to enhance your visibility and attract potential sellers.