white rv trailer on gray concrete road during daytime

How to Start Mobile Home Investing with Low Money Down

Introduction

Mobile home investing is an increasingly popular niche in the real estate market, offering strong returns with relatively low initial capital. However, this type of investment comes with unique challenges that must be carefully managed to ensure both ethical and profitable outcomes. This guide will walk you through the process of starting your mobile home investing journey, focusing on strategies that balance profitability with fairness to create mutually beneficial relationships between investors and tenants.

The Ethics of Mobile Home Investing

Mobile homes provide an affordable housing option for those who may not qualify for traditional homeownership due to limited funds or poor credit. Lease-to-own arrangements are particularly attractive, offering a pathway to homeownership. However, these deals come with complexities that can lead to ethical dilemmas.

In a lease-to-own scenario, tenants often pay more than they would in a traditional rental because they are working towards ownership. They also assume responsibilities like maintenance and repairs. Problems arise if a tenant falls behind on payments, leading to repossession of the home. This situation can leave tenants in a difficult position, having invested significantly without gaining ownership.

To avoid these pitfalls, it’s crucial to approach mobile home investing with fairness and transparency. The strategies outlined in this article will help you build a business that is both profitable and ethical, ensuring long-term success.

Seller Financing and Mobile Homes

While mobile home investing may initially seem less appealing compared to traditional real estate, it offers unique opportunities for those willing to explore this niche. Many investors start by purchasing mobile homes in parks or on private land, quickly realizing the potential for profitable investments.

However, challenges such as high default rates can arise, particularly when selling homes on payment plans. This often happens when buyers are placed in homes with high-interest loans or steep payments they cannot sustain. Experienced investors learn to offer properties at lower prices, often with little or no interest, and thoroughly vet potential buyers to ensure they have the financial stability needed for homeownership.

Black Calculator Near Ballpoint Pen on White Printed Paper

Creating Win-Win Seller Financing

Real estate investing, including mobile homes, should focus on creating win-win situations for both investors and tenants. One effective strategy is to purchase properties with the end buyer in mind. By buying below market value, you can sell the home at a lower price, making it more attractive to buyers and facilitating quicker sales. This approach not only helps buyers achieve homeownership but also allows you to generate a profit.

The Three Levels of Mobile Home Investing

Mobile home investing can be approached at three main levels, each requiring different capital investments and offering varying returns:

  1. Buying Individual Mobile Homes in Parks: This entry-level option is ideal for investors with limited capital. You can purchase, wholesale, or renovate mobile homes within parks and sell them for cash or on payment plans.
  2. Buying Mobile Homes Attached to Private Land: This approach requires more capital but offers greater stability and higher returns. Mobile homes on private land are often more attractive to buyers because they include the land, adding value.
  3. Buying Entire Mobile Home Parks: This advanced level of investing requires significant capital but offers the highest potential for cash flow. Investors can increase profitability by raising lot rents, adding more homes, and improving the park’s overall condition.

Starting with individual homes in parks allows you to build experience before moving on to more complex investments.

smartphone displaying a stock market chart lying on documents next to a laptop on the desk

How Much to Invest?

You don’t need a large amount of capital to start mobile home investing. Many investors begin with as little as $5,000 to $10,000. For mobile homes within parks, an initial investment of $15,000 to $25,000 is common, with the goal of doubling your investment quickly or recovering your money within 12 months. It’s advisable not to invest all your capital into a single deal unless you are confident in its returns.

Creative financing strategies, such as making payments or purchasing subject to the underlying debt, can be useful when buying mobile homes with land. If you’re considering purchasing an entire park, having around $100,000 set aside is a wise approach.

Cash Flow and Profit Numbers

Mobile home investing is particularly attractive because of its potential for strong cash flow. When purchasing a mobile home for $15,000 to $25,000, it’s crucial to assess the return on investment. Ideally, if selling for cash, you should aim to double your investment. If selling on payments, the goal is to recover your investment within 6 to 12 months, preferably through a significant down payment.

A steady cash flow of at least $400 per month over a five-year period is a good target. For those renting out the property, the timeline to recoup the investment should ideally be within 16 months. This rapid turnaround allows you to reinvest your profits and continue growing your portfolio.

coins on brown wood

What to Look Out For

While mobile home investing offers enticing profit margins, it’s important to manage the risks effectively. Mobile homes can deteriorate quickly if not properly maintained, especially if they are not watertight. Regular maintenance and inspections are essential, particularly if you are renting out the property, as renters may put more wear and tear on mobile homes compared to traditional houses.

Selling on a rent-to-own basis can reduce management burdens, as the buyer typically assumes responsibility for repairs. However, it’s important to establish clear expectations with buyers so they understand their responsibilities. Renting, on the other hand, requires more hands-on management to address ongoing maintenance issues.

Selling as Real Property

When selling a mobile home, especially one attached to land, it’s important to determine whether it’s being sold as personal or real property. If you plan to sell through traditional bank financing, the home must be affixed to a foundation and meet specific standards. This process can be complex and requires thorough due diligence to avoid unexpected complications.

Investors should clearly define their exit strategy before purchasing. If selling the home on payments, bank appraisals or comps may not be necessary. However, if bank financing is involved, every detail, from the foundation to the title, must be in order.

mental female specialist speaking to group of clients

Advice for New Investors

For those new to mobile home investing, it’s crucial to seek guidance from experienced investors. Mobile homes are unique, and the learning curve can be steep. Partnering with or consulting someone who has navigated the challenges of this niche can help avoid costly mistakes. Despite the lower entry costs compared to other real estate investments, risks are still involved, and it’s important to approach this venture with caution.

Why Invest in Mobile Home Parks?

Investing in mobile home parks has gained significant attention in the commercial real estate sector, often being referred to as one of the last hidden gems. Several factors make mobile home parks a compelling investment opportunity, and understanding these can help guide your decision-making process.

1. Shrinking Supply, Growing Demand

One of the most critical aspects of mobile home parks is their shrinking supply combined with growing demand. Cities across the United States are increasingly resistant to the development of new mobile home parks, often due to zoning restrictions and the stigma associated with mobile homes. This resistance means that new parks are rarely built, leading to a static or shrinking supply.

On the other hand, demand for affordable housing continues to grow, driven by a nationwide housing shortage. Mobile home parks are one of the last affordable housing options available, making them an essential part of the housing market. The imbalance between supply and demand creates a favorable environment for investors, with the potential for steady occupancy rates and increasing rental income.

2. Strong Investment Returns

Investing in mobile home parks can yield strong, consistent returns. When purchased at the right price and in the right location, mobile home parks offer long-term cash flow with lower operating costs compared to other types of commercial real estate. This is partly due to longer tenant stays; mobile home park residents are less likely to move frequently, given the cost and effort involved in relocating a mobile home.

Additionally, the tax benefits associated with mobile home park ownership can be significant. Depreciation and other deductions can reduce taxable income, further enhancing the overall return on investment.

four men looking to the paper on table

3. Financing Options

Financing mobile home parks can be more complex than other types of real estate, but understanding the options available can unlock opportunities for both small and large investors.

Small Park Financing (Loans Under $1 Million)

For those starting out, small park financing is a viable entry point. Loans under $1 million are typically offered by small local lenders or community banks. These lenders are more likely to approve loans for mobile home parks, especially if they have a mandate to lend within their communities. Even beginners without prior commercial real estate experience can secure financing if they have good credit, a sufficient down payment, and if the park is in decent condition.

Small park financing generally involves loan-to-value ratios of 70-80%, with loan terms ranging from five to seven years, amortized over 20-25 years. However, borrowers should be prepared for higher interest rates and the need for personal guarantees (recourse loans).

Creative Financing

Creative financing strategies are often necessary when traditional bank loans are not an option, either because the buyer or the park does not qualify. Common scenarios include parks with high vacancy rates, low income, or those in poor condition. In such cases, creative solutions like master lease agreements, seller carry-back financing, hard money loans, and bridge loans can be utilized.

  • Master Lease Agreements: This allows investors to take control of the park without immediate bank involvement, often with low or no down payment.
  • Seller Carry-Back Financing: The seller acts as the lender, holding the mortgage and allowing the buyer to make payments directly to them.
  • Hard Money Loans: Used for value-add deals where traditional financing is not available, these loans come with higher interest rates but can be a bridge to more permanent financing after the park’s value is increased.
  • Bridge Loans: Temporary financing that helps investors stabilize a park before securing long-term financing.

Large Park Financing (Loans Over $1 Million)

For larger parks requiring loans over $1 million, the financing landscape includes options like regional banks, Fannie Mae and Freddie Mac loans, and commercial mortgage-backed securities (CMBS). These loans are typically non-recourse, meaning the lender cannot pursue the borrower personally if the loan defaults, which reduces the investor’s risk.

However, these larger loans come with stringent requirements, including a strong track record, a matching net worth to the loan size, and liquidity reserves. The ability to meet these requirements positions investors to tap into more substantial and often more favorable financing options.

4. Lower Default Rates

Interestingly, mobile home park loans have a lower default rate compared to multi-family loans. According to Freddie Mac, mobile home park loan defaults are 50% lower than those for multi-family properties. This statistic underscores the stability and resilience of mobile home parks as an investment, further bolstering their attractiveness.

Conclusion

Mobile home investing, whether in individual homes or entire parks, offers a viable path to strong returns. However, like any investment, it requires knowledge, diligence, and a commitment to ethical practices. By approaching mobile home investing with the right mindset and strategies, you can build a profitable and ethical business that benefits both you and your tenants. Whether you’re starting with $15,000 or looking to scale up, mobile home investing presents opportunities for those willing to learn and grow in this unique niche of real estate.

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digital marketing artwork on brown wooden surface

6 Real Estate SEO Strategies to Attract Sellers

In the competitive world of real estate, sellers are often more inclined to search for top agents online compared to buyers. To increase your listings and stand out in a crowded marketplace, having a solid SEO strategy is crucial. This guide will walk you through six key SEO placements to enhance your visibility and attract potential sellers.

Why SEO Matters for Real Estate

Sellers are more likely to look up real estate agents online than buyers, making SEO (Search Engine Optimization) and SEM (Search Engine Marketing) vital tools for getting discovered.

This article explores six essential online placements where you should establish your presence to capture the attention of prospective sellers.

1. Optimize Your Google Business Profile

Local Directories like Google Business Profile are critical for local SEO. When potential sellers search for real estate services, they often use Google Maps or Google Search, where your business can appear in a “map pack” featuring the top local listings. To improve your ranking:

  1. Focus on Reviews: Encourage satisfied seller clients to leave positive reviews. These reviews help Google understand your business’s relevance and can improve your ranking in the map pack.
  2. Update Regularly: Ensure your profile is complete and current. Include accurate contact information, business hours, and a compelling business description.

While Bing Places for Business is less critical than Google, it’s still worth optimizing. Reviews on platforms like Facebook can help enhance your Bing profile, as Bing often pulls review data from Facebook.

2. Leverage Search Portals

Top Search Portals such as Zillow, Realtor.com, Redfin, and Trulia are powerful tools for gaining visibility. These platforms allow you to create profiles showcasing reviews, transaction history, and other credentials.

  1. Maintain Up-to-Date Profiles: Regularly update your profile with recent reviews and accolades.
  2. Optimize Content: Ensure your profile is complete and appealing to potential sellers. Your presence on these platforms can often lead to valuable, unsolicited leads.

3. Utilize Google Local Services Ads

Google Local Services Ads are a paid SEM strategy but can be highly effective. These ads appear at the top of Google search results for queries like “best realtors in [Your City].”

  1. Set Up Ads Properly: Follow Google’s process for creating Local Services Ads, including undergoing a background check.
  2. Respond Promptly: Answer calls and messages quickly. Google tracks response times and customer service, impacting your ad ranking.
  3. Get on a Review Rhythm: Regular reviews on your Google Business Profile can boost your Local Services Ads ranking.

4. Maximize Social Media Presence

Social Media platforms like Facebook, Instagram, TikTok, and YouTube are where many sellers start their search.

  1. Optimize Profiles: Ensure your social media profiles are professional and compelling.
  2. Use Location Tags: Add location tags to your posts to help local sellers find you.
  3. Engage with Content: Create content relevant to potential sellers and use local hashtags to improve visibility.

5. Explore Agent Referral Sites

Agent Referral Sites like FastExpert, Agent Pronto, and HomeLight can provide additional visibility. Although some require a membership fee, they can be a valuable source of leads.

  1. Keep Profiles Updated: Ensure your profiles on these sites are current and engaging.
  2. Monitor Ads: Check which sites are bidding on key search terms and ensure your profiles are well-optimized to compete effectively.

6. Manage Review Sites

Review Sites such as Yelp and Facebook are important for building trust with potential sellers. Sellers often read reviews before making a decision.

  1. Encourage Reviews: Actively request reviews from past clients on various platforms.
  2. Monitor and Respond: Engage with reviews and address any issues to maintain a positive reputation.

Conclusion: Take Action

SEO is more than just a blog or a one-time task; it’s a continuous effort to enhance your visibility and attract potential sellers.


4 Powerful AI Tools Every Real Estate Professional Should Know

4 Powerful AI Tools Every Real Estate Professional Should Know

In the fast-evolving world of real estate, staying ahead of the curve can make all the difference. With AI technology advancing at breakneck speed, it’s crucial for real estate professionals to leverage these tools effectively. Here’s a roundup of four powerful AI tools that can streamline your work, enhance your marketing efforts, and help you serve your clients better.

1. Video Cloning

What It Is:
Video cloning technology allows you to personalize video content at scale. Tools like Maverick, BeHuman, and Gan AI use AI to tailor video messages with specific names and personalized content, making your communication more engaging and impactful.

How It Works:

  • Lip Syncing: AI mimics your mouth movements to adapt the video to different names.
  • Voice Synthesis: AI replicates your voice, so you can create personalized messages for multiple leads without recording each one individually.

Why It’s Useful:
Personalized video messages can significantly increase engagement rates. Imagine sending a video message to a new lead with their name and details dynamically inserted. This personalized approach helps build rapport and can improve conversion rates.

Example Use Case:
Record a generic welcome video and use AI to adjust the name and details for each recipient. This approach saves time while still delivering a personal touch.


2. Clean Audio

What It Is:
AI-powered tools like Adobe Enhance and Auto can clean up audio recordings by removing background noise and improving sound quality.

How It Works:

  • Noise Reduction: AI filters out unwanted sounds like wind or static.
  • Audio Enhancement: Improves overall sound quality, making your recordings clearer and more professional.

Why It’s Useful:
High-quality audio is crucial for creating engaging content. Whether you’re recording property tours or client testimonials, clean audio ensures your message is heard clearly, enhancing the professionalism of your content.

Example Use Case:
Upload a noisy video recording to Adobe Enhance to remove background disturbances. The result is a clean, professional-quality audio track that can be used for social media or client presentations.


3. Text-to-Image and Video Creation

What It Is:
AI tools like Midjourney and Runway ML allow you to generate images and videos from text prompts. This capability is especially useful for creating marketing materials and content without needing advanced graphic design skills.

How It Works:

  • Text Prompts: Enter a description or command, and the AI generates corresponding visuals or videos.
  • Custom Designs: Create unique images or videos tailored to specific marketing needs, like property listings or promotional materials.

Why It’s Useful:
This tool saves time and resources, enabling you to create custom visuals quickly. It’s perfect for generating eye-catching thumbnails, promotional graphics, or even b-roll footage for videos.

Example Use Case:
Use a text prompt to create a custom image for a property listing or generate a video snippet showcasing a neighborhood’s features. This approach can enhance your marketing materials and attract more attention online.


4. Text-Edited Videos

What It Is:
Text-edited video tools like Descript and Adobe Premiere Pro allow you to edit videos by simply modifying the transcript. This innovative approach simplifies video editing and makes it more accessible.

How It Works:

  • Edit by Text: Make changes to the video by editing the text transcript. The video updates automatically to reflect the changes.
  • Efficient Editing: Streamlines the video editing process, reducing the time and effort required to produce high-quality content.

Why It’s Useful:
Editing videos has traditionally been a complex and time-consuming task. Text-edited video tools simplify this process, allowing you to make quick updates and adjustments without extensive video editing skills.

Example Use Case:
Edit a video’s content by modifying its text transcript. This method allows you to make adjustments to your video quickly, ensuring it meets your needs without the need for advanced editing software.


Conclusion

AI tools are revolutionizing the real estate industry by making tasks easier and more efficient. By incorporating video cloning, clean audio, text-to-image and video creation, and text-edited video tools into your workflow, you can enhance your marketing efforts, improve client communication, and streamline your content creation process. Embrace these AI technologies to stay competitive and deliver exceptional service in today’s fast-paced market.

Marketing Best Practices to Empower Sellers: Mastering the Market with the Three Circles Framework

Marketing Best Practices to Empower Sellers: Mastering the Market with the Three Circles Framework

In today’s challenging real estate market, the ability to effectively market a listing can make or break a sale. With increasing days on the market and diminishing buyer demand, sellers are often forced to make concessions, shifting power to buyers.

To retain that power, understanding and implementing best marketing practices is critical. This article introduces the “Three Circles Framework,” a strategic approach designed to help agents empower their sellers and navigate market complexities.

The Challenge of Today’s Market

  1. Longer selling times
  2. More price reductions
  3. Increased tension between agents and sellers

This often stems from misaligned expectations about the market and the time it takes to sell a property.

The Importance of Framing Expectations

Setting clear expectations from the start is essential. Sellers need to be prepared for:

  1. The reality of longer selling times
  2. The necessity of strategic marketing
  3. Potential challenges that may arise during the process

A candid conversation at the listing appointment helps align the agent’s strategy with the seller’s expectations, preventing future conflicts and ensuring a smoother sale.

Introducing the Three Circles Framework

The “Three Circles Framework” is a powerful tool to guide real estate agents in their conversations with sellers. This approach helps:

  1. Establish trust
  2. Set clear expectations
  3. Position the agent as a collaborative partner

The framework consists of three interlinked circles:

1. Market Conditions (Top Circle)

This circle represents uncontrollable factors that influence the sale of a home, including:

  1. The economy
  2. Financial markets
  3. Location
  4. Competition

By explaining these elements, agents can help sellers understand that certain factors are beyond anyone’s control, which:

  1. Shifts focus from the agent’s performance to external realities
  2. Builds trust
  3. Reduces potential conflicts

2. The Seller’s Role (Lower Left Circle)

This circle focuses on what the seller needs to do, emphasizing:

  1. Managing expectations
  2. Understanding their part in the process
  3. Addressing price, terms, and property condition

By clearly defining the seller’s responsibilities, the agent can help:

  1. Prevent misunderstandings
  2. Ensure smoother transactions

3. The Realtor’s Role (Bottom Right Circle)

In this circle, the agent outlines their responsibilities, including:

  1. Mobilizing the real estate community
  2. Marketing the property
  3. Negotiating deals
  4. Ensuring the deal reaches closing

By presenting these roles clearly, agents position themselves as:

  1. Vital partners in the process
  2. Supportive guides for the seller

Key Functions of a Listing Agent

Within the “Three Circles Framework,” three primary job functions are highlighted:

  1. Marketing and Exposure: Creating a comprehensive marketing strategy to maximize property exposure.
  2. Negotiation High Ground: Positioning the seller to retain leverage in negotiations, avoiding desperation.
  3. Deal Life Support: Managing deals that fall through and helping the property regain momentum quickly.

The Power of Pre-Framing

The “Three Circles Framework” allows agents to:

  1. Pre-frame conversations
  2. Establish clear, objective discussions early on
  3. Navigate future challenges smoothly

This approach helps:

  1. Build trust
  2. Align seller and agent goals
  3. Create a collaborative relationship

Conclusion: A Framework for Success

The “Three Circles Framework” is more than just a conversation guide; it’s a strategic tool for:

  1. Defining roles, responsibilities, and expectations
  2. Building stronger client relationships
  3. Achieving better outcomes in real estate transactions

In a market where listings take longer to sell, it’s crucial for agents to have honest, strategic conversations with their sellers. By using the “Three Circles Framework,” agents can empower their sellers and navigate the complexities of today’s real estate environment more effectively. Remember, when a listing isn’t launched correctly, it lingers—and that’s a losing scenario for any seller.

8 Streams of Income Through Real Estate and How to Master Them 🏠💵

8 Streams of Income Through Real Estate and How to Master Them 🏠💵

By strategically implementing and managing multiple streams of income in real estate, you can achieve greater financial stability, growth, and success in any market condition.

1. Wholesaling 📝💼

Explanation: Wholesaling involves finding deeply discounted properties and selling them to other investors at a higher price. This stream requires good negotiation skills and a strong network of buyers and sellers. Wholesalers typically operate with quick turnaround times and minimal capital investment.

Key Takeaway: It’s a great way to generate quick cash flow without needing to invest a lot of your own money.

2. Fix and Flipping 🔨🏡

Explanation: This involves purchasing distressed properties, renovating them, and selling them for a profit. It’s a more hands-on approach that can yield significant returns. However, it requires a good understanding of renovation costs, project management skills, and the ability to handle unexpected issues.

Key Takeaway: Ideal for those who enjoy hands-on projects and can manage timelines and budgets effectively.

3. Long-Term Buy and Hold 🏢🏘️

Explanation: Buying properties to rent out over a long period can provide steady, passive income and potential property appreciation. This strategy requires managing tenants, maintenance, and dealing with property management tasks.

Key Takeaway: Great for building wealth over time and creating a steady stream of passive income.

4. Short-Term Rentals 🏡📅

Explanation: Platforms like Airbnb allow property owners to rent out their properties on a short-term basis. This can generate higher income compared to long-term rentals but requires more active management and attention to guest turnover.

Key Takeaway: Suitable for properties in desirable locations with high tourist traffic.

5. Mid-Term Rentals 🏠📆

Explanation: Mid-term rentals, typically ranging from one month to one year, cater to traveling professionals, students, or temporary relocations. They offer a balance between the higher income of short-term rentals and the stability of long-term rentals.

Key Takeaway: Balances higher income potential with lower turnover rates than short-term rentals.

6. Real Estate Brokerage 🏢🔑

Explanation: Running a real estate brokerage involves helping clients buy, sell, and rent properties. Brokers earn commissions on each transaction. This requires a strong understanding of the local market, excellent negotiation skills, and the ability to manage client relationships.

Key Takeaway: Provides a consistent revenue stream and complements other real estate activities by generating leads and market insights.

7. Real Estate Lending 🏦💰

Explanation: Becoming a private lender involves providing short-term loans to other investors. This can include hard money loans for fix-and-flip projects. Lenders earn interest on these loans, providing a passive income stream.

Key Takeaway: Requires significant capital but can yield high returns with relatively low effort.

8. Property Management 🛠️🏠

Explanation: Property management companies handle the day-to-day operations of rental properties, including tenant management, maintenance, and rent collection. Property managers earn a percentage of the rental income.

Key Takeaway: Generates a steady income and provides a service that can be bundled with other real estate activities, such as rental properties and mid-term rentals.

Benefits of Multiple Income Streams

  • Diversification: Having multiple streams of income protects you from market volatility. If one stream underperforms, others can compensate.
  • Cash Flow Stability: Different income streams can provide a more consistent cash flow, helping you manage expenses and reinvest in new opportunities.
  • Market Adaptability: The ability to shift focus between different income streams allows you to adapt to changing market conditions.
  • Increased Capital: More income streams mean more capital available for reinvestment, leading to exponential growth over time.
  • Risk Mitigation: Diversifying your income sources reduces the risk of relying too heavily on a single investment or market condition.

Steps to Implement Multiple Income Streams

1. Master One Stream First

Focus on mastering one type of income stream before branching out. This ensures you have a stable foundation and expertise in one area.

2. Expand Gradually

Gradually add new income streams that complement your existing business. For example, if you are already flipping houses, consider adding wholesaling or property management.

3. Build a Network

Develop a strong network of other investors, contractors, real estate agents, and lenders. A solid network can provide opportunities and support for multiple income streams.

4. Leverage Technology

Use technology to streamline operations and manage multiple income streams effectively. Property management software, CRM systems, and real estate investment platforms can save time and increase efficiency.

5. Stay Informed

Continuously educate yourself on new trends, strategies, and market conditions. This knowledge will help you make informed decisions and adapt your income streams as needed.

Execute a commercial real estate deal like a pro!

In a Youtube video, Petter Harris from Commercial Property Advisors reveals a 10-step plan to realize a successful deal, from start to finish

The 10-Step Plan

woman with long nails writing text in diary

The plan can take between 45 to 60 days from the contract date to closing and the logic is the same regardless of the size of the property:

  1. Locate an off-market deal
  2. Analyze the deal
  3. Make an offer
  4. Due diligence
  5. Decision point
  6. Prepare for closing
  7. Closing day
  8. Post-closing duties
  9. Accounting & Reporting
  10. Execute exit strategy

Locate an off-market deal

man and woman near table
  • Engage with the seller
  • Get their motivation for selling
  • Build rapport
  • Obtain key figures (income, expenses, rent roll)

Analyze and evaluate the deal and the market

person pointing paper line graph
  • Calculate key metrics (cash flows, cash-on-cash return, capitalization rate, debt coverage ratio)
  • Get sales and rent comparisons, ongoing market cap rate
  • Make an on-site visit
  • Make a GO or NO GO decision
  • Eventually, the deal and the figures must make sense and fit to your life goals
  • Keep in mind that decision-making is to be exercised as a muscle and should always be supported by data and fact
  • Though, if under analyzing a deal can be identified as gambling, over analyzing can lead to missed opportunities

Make an offer with a purchase contract or a letter of intent

sign pen business document
  • Handle counter offers from sellers
  • You may need coaching if you have little experience in negotiation
  • If your offer is declined or the counter-offer does not make sense financially wise, move to the next deal (future follow-up is possible)
  • If your offer is accepted, you are now under contract

Conduct due diligence while you are under contract

person in yellow reflective safety vest holding a pen and checklist of house inspection
  • Physical inspection (walk through the property, get repair estimates and bids from contractors)
  • Financials : apply for a loan, prepare a forecast of income and expenses and analyze results
  • Legal : check title, form a LLC and/or prepare syndication documents with an attorney
  • Property Management : interview local property managers

Decision point : GO or NO GO

man and woman negotiating
  • Does the deal still look as good as your thought before conducting a deeper analysis?
  • Are you able to re-negotiate the terms of the deals with the seller to create a win-win situation following what the inspections revealed?
  • Do you have favorable lender terms?

Preparing for closing the deal

person holding black pen reviewing a document
  • Review appraisal documents
  • Finalize the loan agreement and clear the conditions
  • Finalize the property management agreement
  • Create an operating budget and a CAPEX schedule
  • Finalize your asset management plan (exit strategy, cash flow and proceeds re-investments)
  • Wire the down payment funds

Closing day

photo of people shaking hands
  • Lots of documents will have to be signed that day
  • Should be quite uneventful if well prepared though
  • Celebrate, you officially own the property

Post-closing activities / Asset Management

background blank business craft
  • Work with the property managers and the general contractor to start improvements
  • Execute your value-add and renovation program
  • You will need a military mindset for timely execution and to stay within budget
  • Keep in mind that repositioning a property takes a lot of time, especially if totally or partially occupied
  • This is where the money is made eventually but where beginners mess up

Reporting and Accounting

accountant counting money
  • This is how empires are built
  • Having proper figures is an absolute must
  • Understand the financial implication behind the 4Ms : Management, Money, Marketing, Maintenance
  • A brilliant tax planning can and will change your financial life

Execute your exit strategy

black and white exit signage on roadside
  • This is how you can experience the fruits of your labor
  • Cash-out refinance to take out some of the forced equity you have built?
  • Keep the property as a long-term hold for your retirement?
  • Sell and retire?
  • Sell and use the proceeds tax efficiently to exchange the property for a larger one?
people discuss about graphs and rates

The 4 Types of Successful Apartment Investors

You may find many articles on how to buy apartment buildings. It seems easy after all…

But what if you follow all these steps only to find out that you have overpaid, you get no or negative cash flows and that you will lose money when you dispose of the property…

The one-size-fits-all method for regret

man comforting crying sorrowful woman with hands together
  1. Find a good property
  2. Get it under contract
  3. Do the inspections
  4. Get bank financing
  5. Hire a local property manager
  6. Close the deal
  7. Realize the deal was not that good and/or did not fit into your strategy and/or was outside your skill set!

The Builder

man wearing black denim pants with carrying hammer on holster
  1. Buy the property
  2. Renovate the buildings and amenities
  3. Stabilize the income and tenant turnover
  4. Improve the Net Operating Income to show strong cash flow during a 12-month period (seasoning)
  5. Refinance to cash-out the forced appreciation gained through the improvements
  6. Repeat the process

The Holder

man and woman walks on dock
  1. Buy the property
  2. Renovate the buildings and amenities
  3. Stabilize the income and tenant turnover
  4. Live off totally or partially from the strong cash flows
  5. Keep the property as a long-term investment (passive income)

The Exchanger

contemporary tall building with glass facade
  1. Buy the property
  2. Renovate the buildings and amenities
  3. Stabilize the income and tenant turnover
  4. Enjoy the strong cash flows on the medium term
  5. Sell the property to cash in the forced appreciation
  6. Immediately reinvest the proceeds tax-efficiently for a larger property
  7. Repeat and enjoy the snowball effect and the deferred taxation

The Syndicator

woman in white long sleeve shirt standing beside woman in white long sleeve shirt
  1. Have relationships in place to find and convince partners
  2. Extensive legal documentation to have in place (especially if the deal falls under security laws) to highlight rights and duties of the parties involved and the strategy
  3. Buy the property with investors
  4. Renovate the buildings and amenities
  5. Stabilize the income and tenant turnover
  6. Improve the Net Operating Income to show strong cash flow during a 12-month period (seasoning)
  7. Collect fees at the different stage of the scheme
  8. Exit / Sell the property
  9. Pay back the investors with the proceeds
  10. Repeat with another deal

Challenge the numbers from the seller or their agent (past vs present)

close up photo of survey spreadsheet
  1. Income : add the vacancy rate of the area to decrease potential income
  2. Expenses: do not use the standard 30% rule, know your market to find the relevant cost per unit
  3. Net Operating Income : to recalculate with the adjusted income and expenses
  4. Cap Rate : may be accurate from the start but to be checked with recent transactions
  5. Property Value: greatly revised down when income and expenses adjustments are factored in
  6. Use this value as a base for your offer

Prepare a pro-forma to find out projected values (future)

man using a laptop
  1. Income : do your research to find the potential rent increase per unit
  2. Expenses: use the relevant figure per unit in the market (same as when adjusting the seller’s figures)
  3. Net Operating Income : to recalculate with the rent increases and correct expenses
  4. Cap Rate : conservatively keep the same current rate
  5. Property Value : derive the potential future value given the projected Net Operating Income
  6. You just found out the upside potential of the deal

To sum up

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  1. You verify the numbers (past vs present vs future), if you cannot, do not go further
  2. A goal : buying under-priced properties, in a good location, with the ability to raise rents
  3. Know what type of investor you want to be
  4. In-depth description of the four investment strategies will be provided in further articles
Acknowledgements

Peter Harris from Commercial Property Advisors in this video

vibrant green trees and small cottages in town in sunlight

Investing outside your local market

Most of the times, investing in your local market can be simpler and safer. But what if your city is expensive, not suitable for cash flow investing or no longer attractive? Why not going elsewhere to get larger properties, higher cash flows and better return on investment?

Investing local is easier

narrow pedestrian street between old residential buildings at twilight
  1. You can drive by your local market to look for properties
  2. You live there so you know the market and the trends
  3. You know the demographics and therefore the type of people you will rent to
  4. You are familiar with local landlord / tenant laws
  5. Eventually, you will feel safer

Going long distance may be worth it

vibrant green trees and small cottages in town in sunlight
  1. Properties are more affordable outside large cities
  2. With lower price points, you can buy larger properties
  3. Potentially, higher cash flows and return on investment
  4. Eventually, you can build your portfolio faster
  5. Take advantage of other long distance investors who failed to manage their properties properly
  6. The benefits of long distance investing are likely to outweigh the risks

What long distance investors do wrong – Learn from the mistakes of others

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  1. They invested beyond their knowledge
  2. They were under-capitalized and ran out of money
  3. They did not manage their property managers

Best practice for long distance investing – the MOP methodology

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  1. Market knowledge (income = rents ; entry point = price per unit ; exit point = market cap rate)
  2. Operations (expense ratio, expense per unit, CAPEX for big ticket items)
  3. Property management (have a system in place to manage the manager to keep them accountable for the money, the marketing and the maintenance)

Acknowledgement

Thanks to Peter Harris from Commercial Property Advisors in this video

Investing in Self-Storage Units

What if you choose self-storage as your next investment in commercial real estate? This asset class is fairly simple to understand and to operate. Besides, there are many opportunities to increase revenues and create value!

Benefits of Self-Storage

  1. It performs great during good economic times (people consumes and buys a lot of stuff) as well as in recessions (people downsize and need a place to store their belongings)
  2. Sticky tenants even in case of rental rate increase (the nominal value of the increase for a storage unit is far less than the cost of moving out)
  3. Easier to capture inflation and to increase rents due to month-to-month leases
  4. Easy eviction (people do not want to have their stuff auctioned off) and less emotional than evicting people
  5. The storage industry is large but heavily fragmented (53,000 locations in the US but 40,000 operators), leaving opportunities to acquire and upgrade small businesses to institutional level by actively managing the property (increasing rates and capacities on the most demanded units), using technology, marketing and social media.
  6. Inexpensive and simple value-adds possibilities for ancillary income (see next section)
  7. Tax benefits of owning commercial real estate
  8. Tremendous value can be created
    1. Buy low from a small operator
    2. Operate and Upgrade (cash flow increasing)
    3. Sell (with a higher net operating income and lower cap rate to a national operator or a fund) or refinance (at a higher valuation)

Upgrades and Value-adds

  1. Maximize occupancy through marketing (website, social media) to lower vacancy
  2. Utilize unoccupied land (cell phone tower, vending machines, billboard, propane filling station…) and/or use it for boats and RVs storage
  3. Truck leasing franchise
  4. Showrooms (point of sales items) such as boxes, scissors, tape, locks
  5. Add tenant insurance
  6. Review your contracts and charge late fees or admin fees
  7. Climate-control units

Ways to get into Self-Storage

photo of professor teahcing his student
  1. Start with a small value add facility, fix it, upgrade it with value-adds, lease it to the optimal level and sell it to a larger operator. Use the proceeds to buy a larger facility and repeat.
  2. Raise capital through your network for self-storage deals for which you are the general partner
  3. Be a deal finder and exchange the deal for equity and involvement in the business (to be paid a commission, you need to be a licensed broker)
  4. Go big and hire a team around you (asset manager, property manager, lawyer…) to convince brokers and lenders to work with.
  5. Get a job in the real estate business to know the trades, the lingo and the people so that it is easier to become a deal finder or a capital raiser
  6. Invest passively (active-passive strategy where you vet each deal and opportunity or either passive-passive where you trust an operator)
  7. Get a paid coach or mentor who has a track record so that you can learn from them
  8. Offer your expertise in one domain to an investor or an operator (unpaid mentor) to get you track record
  9. Riskier strategies can include ground-up development or retrofitting and remodeling a property (eg. an abandoned supermarket sitting on a large parking lot)

Red flags to look for when buying a property

BiggerPockets’ James Dainard (Heaton Dainard Real Estate) shares the most common red flags that could cost you tens of thousands of dollars when buying a house. Walk slow, bring your camera and start taking notes when you check for the following items

The visible parts

desperate evicted male entrepreneur standing near window
  1. Sloped floor (one corner or on both) – may be leveled with sub-floors if the house settled, unless it is caused by a massive foundation problem (very expensive).
  2. Signs of asbestos (HVAC wrapped with tape, popcorn ceiling, type of siding). You can also check the asbestos survey.
  3. Water intrusion (walls, basement, gutters). Check for signs of moisture in the basement, leaking on the window edges, mold or leaking in the attic.
  4. Square footage not matching the tax records (house looking bigger and/or have extra rooms or an atrium) can mean non-permitted work and the property potentially not to code.
  5. Broken concrete or stress cracks in numerous spots can be a sign of a problem with the soil or the house not being framed properly and therefore not structurally sound. Walk all the concrete services and inspect all retaining walls. Check for leaning retaining walls or sunken sidewalk.

The hidden costs of “weekend warrior houses”

friends having barbeque party
  1. “Weekend warrior” refers to owners and their friends doing most of the work themselves not using qualified tradesmen without permits.
  2. To distinguish pro versus amateur remodel, check for the flow of the house such as the location of the rooms, outlets or the mechanical, unequal heights (floors and ceilings), plumbing and electrical
  3. Framing issues such as bedroom walls that do not line up
  4. Decks that lacks an actual footing (not lag bolted to the house structure) and built without pressure treated lumber. Check for moving parts.
  5. Pools – make sure they are not leaking and that they are serviced well (boiler, tiles, surroundings…)
  6. When you notice such red flags, use a home inspector and a license and permit bond professional. Even a contractor can tell what is wrong with the house.
  7. You can also visit the local administration to pull the permits associated with the property
  8. Have a seller’s disclosure statement stating that some of the works were performed personally and without a permit